Digital transformation has changed our world beyond recognition. For businesses that embrace it, new business opportunities are limitless. Simply put, when an organization integrates digital technology into all areas of its business, fundamentally changing how it operates and delivers value to its customers, it has undergone digital transformation. It doesn’t end there: with technology continuously evolving and disrupting the status quo, it is essential to continually innovate and to incentivize employees to develop and implement new ideas. Only then will an organization achieve a sustainable competitive advantage and deliver a profitable performance.