Companies thrive on the success of their customers. As more and more customers are moving online, the definition and purpose of their online presence has shifted from static and channeling to dynamic and interactive.
Deep customer engagement involves Brand that offers a consistent vision, Product that grows and continuously meets customer needs, and Care that wraps experiences in consultative support. As a platform company, we must provide all our services and products on a platform that delivers the fundamental brand promise, a complete ideas-to-reality product set, and empathetic and knowledgeable care. It should also localize the customer experience in markets around the world and connect products and social ecosystems together on behalf of our customers.
In this session, we will discuss what a Platform Engineering team can contribute to ensure the delivery of an amazing experience during the end-to-end customer journey.