As consumers and end users become increasingly more connected—technologically and socially— the demand for a more personalized and individualized experience is forcing companies of all types to compete for market share like never before.It is this new forced competition that is compelling companies to look inward—at their business processes, systems, and technology as a whole—to redefine how their businesses work in relation to the outside world. That redefinition is the introduction to what is now referred to as digital transformation.In this presentation, participants will be given insight as to what aspects of digital transformation are most important, how to implement potent, first‐step projects that increase customer satisfaction and personalization, and how to build on a framework for ongoing success in the new digital age.
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