2017 September 21 MSPCMG Meeting


Isn’t Everything Defined By Software?

Date:                  Date: September 21, 0000011111100001(2017)
                  8:00 AM – 4:00 PM  (note the updated start time)

Location and Address:

9800 Health Care Ln
Minnetonka, MN 55343

Minneapolis / St. Paul CMG meetings are open to anyone who would like to attend.

Please R.S.V.P. to [email protected] with your first and last name, company and email address. This is a security requirement for access to Optum facilities.

Cost: no charge.




8:30 – 8:45              Business Meeting “Software Defined?” – Tom Becchetti – Turbonomic – Morning coffee sponsored by Turbonomic



 8:45 – 9:45    What is my data and where should it live” - Marc Olin is the Chief Architect and Co-founder of Atavium,


A talk about how the growth of unstructured data has made it impossible for organizations to understand their data and because of this can’t leverage all available resources (flash, spinning, cloud, whatever’s next) to make sure it’s stored in the most optimal location. We’ll walk you through the technologies that customers are using to try and solve this problem today.


Marc Olin is the Chief Architect and Co-founder of Atavium, an early-stage Intelligent Data Management company based in Minnesota. Before Atavium, Marc the lead architecture for management software for Dell Storage in charge of design of APIs, UIs, and integrations.  Marc was part of the founding engineering team at Compellent Technologies (acquired by Dell).

9:45 - 10:45  “Expanding Your Data Infrastructure Tradecraft Skills in A Software Defined Era

– Greg Schulz is Founder and Sr. Advisory Analyst of independent IT research, consulting Analyst firm Server StorageIO


Software Defined Data Infrastructures (SDDI) are in your future if not already. SDDI spans cloud, containers, virtual SDDC, VPS, and DPS along with hybrid environments. This session looks at industry trends, technologies, tools along with techniques to expand (or refresh) your server, storage and i/o networking knowledge, experiences and tradecraft as you continue, or move into new data infrastructure focus areas.

  • Data Infrastructures yesterday, today and tomorrow
  • Industry buzz and adoption vs. customer adoption and deployment
  • Expand your skills, knowledge and network (context and tools)
  • Move beyond buzzword bingo trends to enabling what works today
  • Learning from lessons of past to avoid repeating faults in the future
  • Start using new and old things in new ways vs. new things in old ways
  • Software Defined Management of hardware, software, services
  • Along with other related topics, technologies, tools, techniques and trends


Greg Schulz is Founder and Sr. Advisory Analyst of independent IT research, consulting Analyst firm Server StorageIO. Greg has worked as the customer in various IT organizations in different roles. He has been a vendor, as well as analyst, blogger, consultant and author of several books including on the Intel Recommended Reading List for developers. Mr Schulz is also author of the new book “Software-Defined Data Infrastructure Essentials” (CRC Press). Greg brings a diverse background and hands on perspective of having been customer, vendor, analyst across applications, servers, storage, network, cloud, virtual, hardware and software. Greg is also a Microsoft MVP and VMware vExpert. He is on Twitter @StorageIO his blog is at www.storageioblog.com



10:45 – 11:45 “Building Smart Storage Through Innivative Software Devolpment” – Chip Elmblad - Enterprise Architect in the CTO Office of INFINIDAT




Chip Elmblad is an Enterprise Architect in the CTO Office of INFINIDAT. He has a Master of Science degree in Computer Science from Azusa Pacific University in California and 20 years of IT experience in support of enterprise-class compute and storage solutions.
Chip joined INFINIDAT in 2016 after serving as Manager of the Storage Solutions Engineering team for IBM FlashSystem products. Previously he was the founder of Subtwo, Inc. an IT professional services company focusing on design and deployment of enterprise compute and storage systems. At INFINIDAT he has authored sales enablement collateral, including solution briefs, technical blogs, product presentations, and serves as the Healthcare segment leader.



11:45- 12:15 Lunch – Sponsored by Evolving Solutions



12:15 –1:15 “Infrastructure as Code in the Azure Cloud” -  Tim Plas - Principal Consultant, Virteva


“Infrastructure as Code” (IaC) allows us to software-define the elements within virtual data centers, using a “DevOps” approach, where we can build and manage ENTIRE systems, in much the same way we build and manage software. This session discusses the key concepts behind IaC, and shows how it can be used in the Azure public cloud, for reasons like efficiency, repeatability, version control, rollback capability, and auditability / traceability.


Tim Plas, Principal Consultant, Virteva. Tim provides consulting in the areas of enterprise architecture, cloud computing and engineering, operational-DBA services (esp. HA/DR), server migrations, server virtualization, and storage. His experience over the past 25+ years has been primarily with server / data-center infrastructure, including being CTO / co-founder of a successful hosting company.



1:15 –2:15       “Leveraging Terraform to develop Oracle’s next-generation, software-defined data centers” – Matthew O’Keefe, Ph.D. is a Vice President and Corporate Technologist in the Cloud Business Group at Oracle


In this talk, we will describe how Oracle is using Terraform and other devops tools to design, install, configure, and modify Oracle systems both in the cloud and on premise. Oracle’s IaaS, PaaS, and SaaS clouds and co-engineered systems  provide unprecedented performance, scale, and availability  while leveraging open source devops tools  to simplify administration  and management.


Matthew O’Keefe, Ph.D. is a Vice President and Corporate Technologist in the Cloud Business Group at Oracle, specializing in helping customers leverage the Oracle cloud to build out agile, next-generation enterprise IT that supports game-changing cloud applications. Prior to Oracle he co-founded and sold two storage startups, and was a tenured professor at the University of Minnesota, teaching computer engineering and doing research and development in application development and devops.



2:00- 2:15 Break - Coffee Sponsored by INFINIDAT



2:15 –3:15       "The Intersection of Disruption and Tradition; Software Defined Storage meets Old-School File Protocols"  – Chris Hertel - Director of SMB Development - Weka.IO


New computing paradigms are the perfect problem / opportunity pairing for any office holiday party or datacenter.  Software Defined Storage (SDS) presents its own problems and opportunities, particularly when paired with traditional technologies such as network file protocols and desktop support.  This talk covers efforts (past and present) to implement good ol' SMB on top of a shiny new SDS File System, while Microsoft is concurrently busy building an SDS architecture on top of good ol' SMB...which is really where the world is right now.  Time to order hors d'oeuvres for the datacenter.


Chris Hertel is the Director of SMB Development at Weka.IO.  He is also a long-haul member of the Samba Team, founder of the jCIFS project, author of "Implementing CIFS: The Common Internet File System", and lead author of Microsoft's official SMB1/CIFS protocol specifications.  He has been working on Windows Interoperability since 1989 or maybe earlier...who can remember?  Chris is a weekend warrior with a bicycle, and also a member of the Information Technology Infrastructure (ITI) Advisory Board at the University of Minnesota's College of Continuing Education.



3:15 –4:15     Building an enterprise product that actually works while facing the paradox of Software Defined” -- Dave Payne, Vice President Solutions Architecture, Elastifile


To deliver the promise of software defined one must thrive in the infinite friction of the classic "Irresistible Force Paradox;" immovable objects meeting unstoppable forces. Immovable objects like customer demand for enterprise class features, unlimited scale and performance on a budget meeting unstoppable forces like commodity hardware “you get what you get," "noisy neighbors” in the cloud, and constant yet unpredictable change. Learn how Elastifile has taken this challenge head on and the process they’ve gone through to build a business out of it.


Dave Payne is VP Solutions Architecture at Elastifile. Dave's role is to engage with Elastifile customers and accelerate their success with Elastifile technology. He and his team partner with enterprises and service providers to align our technology accurately, ensure our deployment success, and advocate on how our roadmap is shaped. Dave has enjoyed 20 years in the high tech community, building teams, leading people and solving problems. He's been a roll up the sleeves tech, an IT consultant, and an entrepreneur CTO creating services and software around the VMware movement.

Dave has served previously as a technical leader at EMC & most recently executive at Code42. He is a big believer that technology can improve the human condition, if and when we eliminate the complexity that most computer systems create.


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